Film & Media
South African perspective
The film production landscape in South Africa has grown in leaps and bounds with both local and international co-productions becoming a regular offering on theatrical exhibition. The beginning of 2012 saw an unprecedented phenomenon of the top 4 box office hits being either 100% local productions or films shot in South Africa. This showed a marked increase in consumer confidence and a sure sign that the industry had matured.
The increase in film production, be it local, co-production or service production, has resulted in a much larger pool of qualified and experienced technical crews who contribute to making this industry such a hub of activity.
The National Film and Video Foundation underwrites all international marketing activities for locally produced films.
The National Department of Trade and Industry (the dti) supports the film and television sector since the introduction of the Film and Television Production Incentive in 2004. More than 440 films have been supported by the incentive to the tune of R2.4 billion. The sector is critical in that it generates foreign earnings for the country but most importantly, contributes approximately R3.5 billion into the economy and has led to the creation of more than 25 000 jobs.
In addition to assisting emerging filmmakers’ access international markets, the dti introduced the South African Emerging Black Filmmakers Incentive in September 2014. By July 2015, more than 20 productions to the value of R64 million had been approved for the incentive scheme.
Film and media industry in the Eastern Cape
The Eastern Cape Province has vast potential for the development of the film industry in the province. Its vision is to harness and develop the film sector as a significant contributor to the economic prosperity of the region. Figures indicate that, at present, the turnover of this industry in the Eastern Cape is around R40 million per year.
Local Success stories
Recent international films that made use of Eastern Cape locations included Red Dust with Hillary Swank, Blood Diamond with Leonardo de Caprio and Son of Man with Mark Dornford-May. In addition to this, a couple of scenes from Amelia Earhart were shot in the Eastern Cape in 2008. Local productions shot in the province included White Wedding and Intonga.
In terms of the potential for investment in the film industry, the province offers:
- A wide variety of fresh and untapped filming locations;
- A vast amount of indigenous stories that are unique and interesting and bedded in deep culture, heritage and tradition;
- A recognized demand for locally produced films provides an opportunity to tap into the rich cultural and historical diversity of the Eastern Cape by capturing these stories for local South African audiences;
- Opportunities exist for entrepreneurs to market the province as a film location for media production in the areas of television commercials, stills production and feature films;
- Opportunities exist to support the fledgling film industry in the province by investing in infrastructure such as equipment hire, editing and sound studio's and associated services;
- The opportunity to create a crew agency specifically targeted towards the film and media industry in the province;
- A number of opportunities exist for filming in fresh and untapped locations that provide a vast array of cinematic backdrops for regional and international productions;
The South African Government offers a package of incentives to promote its film production and post-production industry. The incentives consist of:
Foreign Film and Television Production and Post-Production incentive to attract foreign-based film productions to shoot on location in South Africa and conduct post-production activities,
South African Film and Television Production and Co-Production incentive , which aims to assist local film producers in the production of local content.
South African Emerging Black Filmmakers incentive , a sub-programme of the South African Film and Television Production and Co-production Incentive, which aims to assist local emerging black filmmakers to nurture and grow them to take up big productions and thus contribute towards employment creation.
The Industrial Development Corporation (IDC)The Media and Motion Picture Business Unit of the Industrial Development Corporation (IDC) aims to develop a sustainable motion picture value chain in South Africa through funding the production of feature films, television shows, animation and documentaries. We also intend to enhance the sustainability of the value chain and unblock bottlenecks in the value chain, through:
- - Supporting broadcasting and the development of digital cinemas in townships and rural areas
- - The development of new or alternative distribution systems for motion pictures
- - Utilising new technology.
- Overview of the South African Film Industry
- Ten year review of the South African Film Industry
- South African Film Industry Baseline Study
- SA Film Guidelines
- IDC Media and Motion Pictures Funding Requirements
- SA Emerging Black Film Makers Incentives